adidas has today revealed new versions of each of its adidas adizero f50, adidas Predator, adidas Nitrocharge and adidas 11Pro silos. The new Black Pack brings the classic black-out series to the #ThereWillBeHaters campaign.
The #ThereWillBeHaters campaign has shaken up the world of football by celebrating the "hate" that the best players are subject to from fans. The best players know that their performances stimulate "hate" from fans and opponents, particularly on social media. This then becomes the fuel which drives even greater performances. They thrive off it – and they make no apology in doing so.
The Black Pack is the latest instalment of the hugely popular black-out series of boots. Each of the four silos has been given a dramatic re-design, while retaining the latest technological innovations of the #ThereWillBeHaters boots. Each silo features a unique re-designed upper based on specific medieval characteristics. The uncompromising new designs bring to life the classic look of the black-out series as well as the provocative tone of #ThereWillBeHaters.
press release download
Gugu NtuliPerformance PR ManagerSouth AfricaGugu.Ntuli@adidas.com27 (0)21 442 6200
more from latest news
ADIDAS RUNNING AND MARC TER STEGEN UNVEIL THE LIMITED EDITION ULTRABOOST PARLEY
CREATED FOR ATHLETES WHO TAKE THEIR SPORT TO A LEVEL BEYOND, ADIDAS RELEASES THE NEXT GENERATION OF THE ALPHABOUNCE
ADIDAS RUNNING SET FAST FREE BY MAKING BOOST LIGHT AVAILABLE FOR CONSUMERS FOR THE FIRST TIME EVER WITH THE ADIDAS ADIZERO SUB2