• 17-DEC-2013

RUN THRU TIME with adidas Originals : Final Video

RUN THRU TIME with adidas Originals Final Video
The internationally celebrated RUN THRU TIME campaign, which launched 3 decades of running-inspired footwear from the 80s, 90s and 00s, took place locally over the month of October 2013. adidas Originals South Africa represented this execution through a 3-part series of short films launched consecutively, and released at unique events in Cape Town, Johannesburg and Durban.

The final video, produced by local filmmaker Chris Saunders, shows scenes of the 80s, held and shot in Cape Town which portrays a chilled, laid-back scene reflective of the "Mother City" whereas inner-city Johannesburg provided the perfect background for the frenetic and high-pace energy of the 90s. Lastly, the 00s short film execution was shot in Durban which provided the perfect backdrop to the cool, casual attitude of the 00s.

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