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19-Mar-2019
World Series Champion & MLB All-Star Alex Bregman of the Houston Astros Joins adidas Family

adidas today announced a multiyear partnership with World Series Champion (2017) and All-Star (2018) shortstop Alex Bregman of the Houston Astros. A true 5-tool player from Albuquerque, N.M., Bregman will be featured in upcoming adidas brand marketing campaigns and collaborate on the creation of future adidas baseball products. “adidas is both an inspirational and aspirational brand. I love how they challenge the status quo, embrace and empower creativity, and how they live at the...

14-Mar-2019
adidas Soccer reveals signing of four-time Champions League winner Isco

adidas soccer today unveiled the latest player to sign for the brand, Francisco Román Alarcón Suárez, commonly known as Isco. The Spanish international and Real Madrid midfielder joins the prolific adidas roster of athletes. Isco joins a strong pool of La Liga talent signed with adidas including Lionel Messi, Gareth Bale, Karim Benzema and Marcelo. Known for his incredible skill with the ball and defense-splitting passes, Isco has the ability to excite crowds around the world and the trophy...

27-Feb-2019
adidas Announces Multi-Year Partnerships with Top NFL Prospects

adidas Football Introduces the 2019 adizero 40 and adizero 8.0 PK Cleats The top prospects for the 2019 NFL Draft are taking over Indianapolis, Ind. this week and today adidas announced new multi-year partnerships with Marquise Brown, WR from Oklahoma and Hakeem Butler, WR from Iowa State. Marquise “Hollywood” Brown was a first-team All-American and first-team All-Big-12 in in 2018, finishing the season among the nation's Top-10 in receiving yards (1,318) with 75 reception and 10 receiving...

04-Feb-2019
adidas and Eddie Huang reveal Chinese New Year ULTRABOOST

Tomorrow, adidas and Eddie Huang will officially reveal a special edition Ultraboost model in celebration of the Chinese New Year. Inspired by traditional New Year elements, the re-imagined Ultraboost incorporates authentic elements and design cues to pay homage to the Year of the Pig. The three stripes brand enlisted the help of Eddie Huang to memorialize the significant calendar moment, allowing the food connoisseur and streetwear figure to redesign one of adidas’ most recognizable...

02-Feb-2019
adidas Announces Multi-year Partnership with Football Coach Dr. Jen Welter

- Creators Unite: adidas and Dr. Jen Welter Partner to Break Barriers - - adidas Football Creates the First Digitally-Crafted Women’s Football Cleat at SPEEDFACTORY USA - adidas announced a multi-year partnership with Dr. Jen Welter , the first female NFL coach and newly named Defensive Specialist Coach for the Atlanta Legends in the Alliance of American Football (AAF). Today adidas and Coach Welter kicked off the first girls’ flag football camp in Atlanta , as part of a series that adidas...

25-Jan-2019
Master of Ceremonies: Introducing the Dame 5

adidas Basketball creates a collage with unique chapters of Damian Lillard’s life through his fifth signature shoe, the Dame 5 The Dame 5 is designed for ultimate control, focused on comfort, stability and traction. And just as Dame controls the court, he is the Master of Ceremonies in his game, life and world. Dame is a captain, leader, brother, father and emcee. The Dame 5 represents these unique pieces of his life, creating a collage of who Dame is both on and off the court. Dame’s latest...

11-Jan-2019
adidas Soccer Expands Tango League Tournaments to Five New U.S. Cities in 2019

adidas Soccer today announced the expansion of their Tango League Qualifying tournaments to five new cities across the United States in the first half of 2019, providing a wider platform for creators everywhere to be discovered. Open to girls and boys ages 16 to 25, the adidas Tango League gives athletes with the skill, but perhaps not the platform, the opportunity to showcase their raw talent, increase their social media following, compete with other players across the globe and for a lucky...

11-Dec-2018
adidas works with thousands of runners to create the revolutionary adidas Ultraboost 19 – a new shoe for a new sport

Herzogenaurach, December 11: adidas Running today unveils the adidas Ultraboost 19, an entirely reimagined and redesigned version of the brand’s iconic leading performance running shoe. adidas designers and product developers worked with thousands of runners from around the world to create the new silhouette, in what was its most ambitious collaboration project ever. The overwhelming feedback from runners was that running is changing, becoming younger and more democratic. With the emergence...

10-Dec-2018
adidas kicks off Initiative to break down barriers faced by Women and Girls in Sport

PORTLAND, December 10, 2018: Today, adidas announces the She Breaks Barriers initiative as a continuation of its commitment to remove barriers in sport. Expanding on the #creatorsunite...

06-Dec-2018
PureBOOST

31-Aug-2018
Y-3 Fall/Winter 2018: Chapter 02

The spirit of Y-3 Fall/Winter 2018 is glimpsed in graphic slogans, like “Y Don’t You Call Adidas?” and “Nice to Meet You,” that are emblazoned across the collection. They pay tribute to the fateful call that Yohji Yamamoto made to adidas 16 years ago, a move that set into motion their enduring partnership. Reflecting on these origins, the collaborators reaffirm Y-3’s commitment to craftsmanship, innovation, and tradition, in which the core of adidas melds with Yamamoto signatures in apparel,...

31-Aug-2018
Y-3 Opens Los Angeles Store

Tradition melds with future and sport meets the street in Y-3’s new Los Angeles store, opening on December 15 th in the city’s Fairfax district . The 1,500-square-foot space presents th e label’s range of men’s and women’s apparel, footwear, and accessories and launches with the brand’s Spring/Summer 2018 collection and an exclusive re-release of its ComplexCon collection, featuring the now-iconic ‘Uniform of the Street’ graphics. The boutique’s design is rooted in the ethos of Y-3: born...

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