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Supporting Our Runners With Facebook Mentorship

We are coming together with Facebook in a 30-day mentorship pilot, intended to extend the support that the trained adidas Runners coaches and captains are offering their community members, through a virtual platform. (VIDEO) Together, leveraging both brands’ expertise we have the potential to provide an easy and convenient way to join people looking for support with those who have unique skills and experiences to help, as well as aiming to extend access to millions. While we will be bringing...

Funding The Future Of Women Entrepreneurs In The Sports Industry

Many of the world’s most innovative companies were founded and led by women, but in 2020 women entrepreneurs across the globe are still facing their biggest barrier to entry: opportunity. That’s why this International Women’s Day, adidas announces a new partnership with iFundWomen to help budding entrepreneurs turn their ideas into action, with the aim of creating a more inclusive future for females in the sports industry. SINCE DAY ONE, IFUNDWOMEN’S MISSION HAS BEEN TO EMPOWER WOMEN TO...

Why We Run

Running requires motivation, and that motivation remains unique to each runner. Everyone has their own reason as to why they run and their own targets of how far and fast they want to go. It is once those personal goals are set that individuals come together in efforts to achieve them, and that’s when the most powerful communities form. The Why We Run global study was commissioned by adidas, looking into these running communities in efforts to understand the different motivators of 6000...


adidas and Beyoncé proudly reveal the first product offering in their partnership, as the adidas x IVY PARK collection, which includes gender-neutral performance gear, apparel, and accessories, becomes available today. Revealed in full for the first time, each piece in the collection is showcased as worn by the creative visionary behind the collaboration: Beyoncé herself. Viewed as a whole, this group of imagery is a powerful visual reflection of Beyoncé’s sole ownership of IVY PARK - one of...


Initially teased in the adidas x IVY PARK launch campaign, adidas and Beyoncé reveal four footwear styles, all showcasing the collection’s bold styling, and incorporating utilitarian details. What started as an adidas football shoe now finds itself on fresh terrain. The evolution of the Samba sneaker continues with the new IVY PARK Super Sleek 72. Bright orange peeks through the transparent platform outsole, while an innovative lacing system wraps around the heel and allows the wearer to...

Na-Kel Smith and adidas Skateboarding Take Rivalry Hi To The Street

adidas Skateboarding taps Pro rider and rapper, Na-Kel Smith to reimagine an archival classic for skateboarding. Debuting this month, the Rivalry Hi OG by Na-Kel receives a custom overhaul, courtesy of the skater’s bold personality and performance upgrades that repurpose the iconic court style for the street. “[The Rivalry Hi OG] was originally a gift from adidas. I wore it so much that they asked if I wanted to release it,” Nak revealed about the silhouette. Fusing the best of basketball...

James Harden

David Beckham

Paulo Dybala

Juju Smith-Schuster

adidas Originals Taps 424 to Reimagine three Classic Silhouettes

For FW19, adidas Originals headed to Fairfax, Los Angeles to team up with one of the West Coast’s most sought-after brands, 424 The retail pioneer turned streetwear pioneer brings a clean, contemporary edge to three classic staples from the adidas footwear vaults 424 was co-founded by Guillermo Andrade, whose determination to succeed was first forged during the arduous journey that he and his family took from his birthplace of Guatemala to the United States when he was just eight years old....

adidas Baseball Celebrates All-Stars with Special-Edition "Iced Out" Pack

adidas Baseball today introduces the special edition "Iced Out" Pack, which will make its on-field debut at the 2019 MLB All-Star festivities July 8-9, in Cleveland, OH. Engineered for performance and designed for style, the "Iced Out" pack is inspired by an All-Star caliber athlete who takes the field with emotions in check, laser-focused and ice in his veins to stay calm under pressure. Generating a frozen effect, the "Iced Out" pack features a blend of white, grey, and ice-blue colorways...

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