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09-May-2019
adidas Outdoor announces partnership with 1Climb to give 100,000 kids their first climb in life

Living up the company belief that sport has the power to change lives, adidas Outdoor is proud to announce a new partnership with 1Climb, a non-profit organization co-founded by world-renowned climber Kevin Jorgeson. Bringing the outdoors into the city, this partnership is dedicated to empowering young people’s lives through the sport of climbing. Ultimately this will enable 1Climb to install 10 new permanent climbing walls in Boys and Girls Clubs across the United States. For Kevin, there...

06-May-2019
adidas + la streetwear icon Undefeated release military inspired collection

When founders James Bond and Eddie Cruz opened the doors of Undefeated in 2002, the La Brea store quickly became the benchmark for sneaker culture in the City of Angels. Borne of a shared, pre-internet passion for seeking out the most interesting and exciting footwear and apparel in the world, each new Undefeated store – from San Francisco to Shanghai – embodies this same drive. The latest collaboration between adidas and Undefeated sees a continued refinement of the qualities that have been...

01-May-2019
adidas Partners with Little League® Baseball and Softball

Little League® Baseball and Softball and adidas today proudly announced a multi-year partnership in which the Portland, Ore., based company will be the official uniform, footwear and coaches apparel supplier for the Little League World Series (LLWS) and an Official Sponsor of Little League. Beginning this season, adidas will design and create all official on-field uniforms for all seven of the Little League World Series events throughout the United States. Additionally, adidas will outfit...

18-Apr-2019
Donald Glover and adidas Originals officially launch Donald Glover Presents

adidas Originals and Donald Glover officially launch Donald Glover Presents, revealing the fruits of a creative relationship that began in September 2018. With storytelling at the heart of the partnership, Glover and adidas Originals unveiled a range of new product offerings alongside the premiere of a series of short films. Donald Glover Presents reimagines three classic adidas styles, the Nizza, the Continental 80, and the Lacombe, in subtle, tone-on-tone white canvas. With a focus on the...

16-Apr-2019
adidas Consortium x A Ma Maniére release new silhouette

A Ma Maniére is the jewel in the crown of retail trailblazer James Whitner, a Pittsburgh native whose multiple stores show an inspiring commitment to celebrating cutting-edge style in cities far removed from the likes of Los Angeles and New York. Translating from the French as ‘My Way’, A Ma Maniére opened the doors of its first store in Atlanta, Georgia. Boasting the most considered selection of sneakers and most uncompromising high-end apparel, it quickly established itself as a go-to...

10-Apr-2019
adidas & Premier Lacrosse League (PLL) announce groundbreaking partnership

The Premier Lacrosse League (PLL) announced today a historic multi-year partnership in which adidas will become the official athletic footwear and apparel brand for the league ahead of its debut season later this year. “adidas is demonstrating a powerful commitment to lacrosse - shaping our future and expanding the game’s global popularity,” says Paul Rabil, Co-Founder and Chief Strategy Officer of PLL. “This is a seismic event in the history of lacrosse. A first-of-its-kind partnership with...

29-Mar-2019
adidas introduces the 2019 adizero & icon "Charged Up” cleats for opening day

MLB’s top players are 100% charged up and ready for Opening Day. To match the excitement, anticipation and energy for the start of the new season, adidas Baseball today introduces the “Charged Up” Collection, featuring the 2019 adizero Afterburner 6 and Icon V cleats. With inspiration taken from the innovation, craftsmanship and exceptional materials found in new tech devices, adidas created a new generation of sneaker cleats for the ultimate fit, feel and fastest performance. Like the clean...

25-Mar-2019
Nite Jogger returns with a new city inspired pack

This month, adidas Originals presents a new chapter in the Nite Jogger footwear range. The six-model release sees the reflective silhouette rendered in a set of distinct colorways, inspired by the vibrant lights that illuminate urban streets at night. Each shoe in the series features unique accents, celebrating the thriving non-stop creative culture that has come to define the six different cities across the globe. Drawing heavily on the constantly evolving, always-on nature of city life,...

19-Mar-2019
World series champion & MLB all-star Alex Bregman of the Houston Astros joins adidas family

adidas today announced a multiyear partnership with World Series Champion (2017) and All-Star (2018) shortstop Alex Bregman of the Houston Astros. A true 5-tool player from Albuquerque, N.M., Bregman will be featured in upcoming adidas brand marketing campaigns and collaborate on the creation of future adidas baseball products. “adidas is both an inspirational and aspirational brand. I love how they challenge the status quo, embrace and empower creativity, and how they live at the...

14-Mar-2019
adidas Soccer reveals signing of four-time Champions League winner Isco

adidas soccer today unveiled the latest player to sign for the brand, Francisco Román Alarcón Suárez, commonly known as Isco. The Spanish international and Real Madrid midfielder joins the prolific adidas roster of athletes. Isco joins a strong pool of La Liga talent signed with adidas including Lionel Messi, Gareth Bale, Karim Benzema and Marcelo. Known for his incredible skill with the ball and defense-splitting passes, Isco has the ability to excite crowds around the world and the trophy...

27-Feb-2019
adidas announces multi-year partnerships with top NFL prospects

adidas Football Introduces the 2019 adizero 40 and adizero 8.0 PK Cleats The top prospects for the 2019 NFL Draft are taking over Indianapolis, Ind. this week and today adidas announced new multi-year partnerships with Marquise Brown, WR from Oklahoma and Hakeem Butler, WR from Iowa State. Marquise “Hollywood” Brown was a first-team All-American and first-team All-Big-12 in in 2018, finishing the season among the nation's Top-10 in receiving yards (1,318) with 75 reception and 10 receiving...

04-Feb-2019
adidas and Eddie Huang reveal Chinese New Year ULTRABOOST

Tomorrow, adidas and Eddie Huang will officially reveal a special edition Ultraboost model in celebration of the Chinese New Year. Inspired by traditional New Year elements, the re-imagined Ultraboost incorporates authentic elements and design cues to pay homage to the Year of the Pig. The three stripes brand enlisted the help of Eddie Huang to memorialize the significant calendar moment, allowing the food connoisseur and streetwear figure to redesign one of adidas’ most recognizable...

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